The Anatomy of a Strategic Narrative — Deconstructing Elon Musk's Tesla Pitch

From the very beginning, Tesla has been driven by a strong strategic narrative. They’ve built teams that are not only eager to be part of their mission, but willing “to be the equivalent of Special Forces”. And they’ve forged a unique emotional connection with a global audience, an accolade their competitors cannot simply copy.

Tesla’s strategic narrative is evident in each of Elon Musk’s pitches and interviews. I’m going to deconstruct Musk’s Model 3 revelation to show you exactly what goes into both an exciting pitch and a competition-killing strategic narrative.

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James Phillips King