Identifying weaknesses in your startup

Metrics for growth.

To grow your startup you must be able to identify and prioritise areas of weakness. Measuring metrics is a useful way to do this. By leveraging these metrics, you can: identify, prioritise and investigate weaknesses; design and test hypotheses, and measure the results.

Here is a set of high-level stages of the customer journey, with example metrics that you should consider. By considering metrics that represent each of these stages, you’ll be able to spot weaknesses in your startup.